LEA LOGIC
Ingensteds,
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a nightclub and event venue situated along the scenic Akerselva river in Oslo, I created a wide range of visual materials.
Each project was tailored to reflect the unique theme of the event, night, or festival being hosted. My work involved developing posters, digital banners, and promotional materials that captured the atmosphere and identity of each occasion, whether it was a vibrant music festival or an intimate club night. This role allowed me to blend creativity with strategic design, ensuring that every piece resonated with the target audience and enhanced the overall experience of Ingensteds' events.
The design for this tote bag is inspired by the distinctive sculpture located in front of Ingensteds, by the Akerselva river. While the sculpture may initially appear to resemble an abstract swan, its unique form has undoubtedly attracted attention and sparked a few lighthearted reactions.
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Rather than downplaying its unconventional shape, I chose to embrace its whimsical character and incorporate those elements into the tote bag design. The result is a visually striking and bold piece that reflects the creative and dynamic spirit of both the sculpture and Ingensteds.
This design aims to evoke a sense of joy and curiosity, much like the sculpture itself, while also paying homage to the venue’s artistic and nonconformist identity.
[MEME] ë°ˆ
I would like to present my book "Meme" in virtual reality. This book adopts the form of a traditional book while leveraging the characteristics of the virtual world by integrating dynamic elements such as moving images.
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"Meme" focuses on the phenomenon of memes, which play a significant role in modern digital communication, and explores how these elements deeply impact the language systems of the internet.
The book goes beyond merely delivering information by applying Ludwig Wittgenstein's theory of language games to explore communication methods in the digital future and experiment with the possibilities of new languages. Wittgenstein posits that language gains meaning through various social contexts and interactions, and this book examines how language games in virtual reality can create new forms of communication and how visual language can interact with traditional language.
Through the medium of virtual reality, it offers a deep understanding of how new forms of cultural dialogue and
communication can be established and how visual language can interact with traditional language, leading to changes in the way people think and communicate. This approach sheds light on the evolution of language systems and communication paradigms in the digital age. I prefer to embrace change and approach it with an experimental mindset, rather than fearing it. This perspective helps me explore and develop new forms of communication in VR.
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With the advent of the digital age, the way we fundamentally experience language and communication is changing, and it is crucial to explore and understand these changes to build new language structures for future generations.
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The formation of new forms of cultural dialogue and communication in virtual worlds represents not only technological advancement but also profoundly affects how we perceive and interact with the world. This opens up endless possibilities, and a stance that embraces and experiments with these changes will be researched to
determine whether it leads to progress and understanding.
Ulvenhonning is an experimental apiary situated on a rooftop in Oslo, Norway, within the Ulven area, which encompasses both industrial and residential zones. The apiary has been in operation for eight years and involves independent artists, young adults, and local residents in the project.
Kampen Kiss Natural Beeswax Lip Balm
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Discover the nourishing power of our natural beeswax lip balm, crafted with care from surplus wax at our rooftop apiary in Oslo. At Ulvenhonning, our beeswax is combined with organic oils to create a lip balm that moisturises and protects your lips naturally.
